In her 2019 book The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, Zuboff defines surveillance capitalism as a "new economic order that claims human experience as free raw material for hidden commercial practices of extraction, prediction, and sales."īig tech companies like Amazon, Apple, Google and Facebook use surveillance capitalism to collect users' personal data. It describes the modern, mass monetization of individuals' raw personal data to predict and modify their behavior. The term is more closely associated with an economic theory Harvard Business School Professor Emerita Shoshana Zuboff proposed in September 2014. Their concept of surveillance capitalism focused on the U.S. McChesney in July 2014, in Monthly Review, a New York socialist magazine. The term surveillance capitalism was first introduced by John Bellamy Foster and Robert W. Consumer surveillance is most commonly used for targeted marketing and advertising. Surveillance capitalism is the monetization of data captured through monitoring people's movements and behaviors online and in the physical world.
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